Walk through the glass, sign-written door, and you are greeted by white walls, clean, modern lines, and plenty of open space. That’s why we’ve given it a special mention. It’s a high-end coral-only boutique, the likes of which we haven’t seen before in the UK. After visiting hundreds of stores around the UK and further afield, Signature Frags coral farm is no ordinary aquatic store or even reef store. It did, so he took on a second and third tank, got some shiny new retail premises during the Covid-19 pandemic and the rest is history. He started like many others selling frags from his private collection at home, and when an opportunity came to leave his white-collar job in the City he wanted to see if his home tank and its produce actually had a business case.
Ambiance tank top how to#
He learned the hard way first how to keep them and then how to color them up and after a few years of trial and error his European corals started to show some of the colors and promise of the named and famed corals on sale in America. A passionate reef keeper and collector he was frustrated that he couldn’t get the quality of Acros that he saw in the US and online, so says he was forced into sourcing his own corals.
Signature Frags was started in 2018 and is owned and run by Christian Pond. That was until we walked into Signature Frags for the first time in Ripley, Derbyshire, and our enthusiasm for all things coral went from 0-100% in about 15 seconds. An exponential rise in the cost of electricity had loomed over many hobbyists to the point of shutting their tanks down, with few people shopping for new corals and the hobby lacking enthusiasm in general.
British reefkeepers haven’t had a lot to get excited about lately.
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